Industry Entertainment/Non-Profit
Year 2015
Role Sr. Visual Designer
Services Visual Design, Print Design, Digital Design
Bringing Life to A New Retail Brand
Brand Identity Development for a small business launching its first productFounded in 1963, Seattle Opera has been a city haven for arts and culture. In 2015, the opera company did a major rebrand, freshening up its look with the goal of expanding to viewers of all ages, from millennials to baby boomers.
To aid in the rebranding transition of the organization, I redesigned new marketing collateral, branded materials, advertisements, presentations and corporate documents in accordance with the new brand guidelines. I also designed digital advertisements, email blasts as well assisted the web producer in creating site content, styling and edited new website pages.
Design Execution
Digital Experiences
Website Design & Content Creation
![](/lib/images/SO-siteredesign.jpg)
Banner Ads
![](/lib/images/webbanners_Seattle-Opera_web-portfolio.jpg)
Out-of-home And Print Media
![](/lib/images/Nabucco-mktg_Seattle-Opera_web-portfolio.jpg)
![](/lib/images/AmDream-Ad-1_Seattle-Opera_web-portfolio.png)
![](/lib/images/WAM_Seattle-Opera_web-portfolio.jpg)
![](/lib/images/Bravo_Seattle-Opera_web-portfolio.jpg)
Experiential
Opera House signage and branded environment programs
![](/lib/images/PromoMaterials_Seattle-Opera_web-portfolio.jpg)