Bringing Life to A New Retail Brand

Founded in 1963, Seattle Opera has been a city haven for arts and culture. In 2015, the opera company did a major rebrand, freshening up its look with the goal of expanding to viewers of all ages, from millennials to baby boomers.

To aid in the rebranding transition of the organization, I redesigned new marketing collateral, branded materials, advertisements, presentations and corporate documents in accordance with the new brand guidelines. I also designed digital advertisements, email blasts as well assisted the web producer in creating site content, styling and edited new website pages.