{"id":107,"date":"2023-03-03T10:07:39","date_gmt":"2023-03-03T10:07:39","guid":{"rendered":"http:\/\/box5723.temp.domains\/~charmdom\/portfolio\/?post_type=project&#038;p=107"},"modified":"2023-03-28T06:24:05","modified_gmt":"2023-03-28T06:24:05","slug":"bda-client-holiday-gifting","status":"publish","type":"project","link":"https:\/\/charmdomacena.com\/portfolio\/project\/bda-client-holiday-gifting\/","title":{"rendered":"BDA | Illustration, Packaging &#038; Graphic Design"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;blog-hero&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;image-area bdaHday&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;logo&#8221; module_class=&#8221;content-area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<img decoding=\"async\" class=\"pulse bda-client-gifting\" alt=\"logo\" src=\"https:\/\/charmdomacena.com\/portfolio-ip\/lib\/images\/BDA-logo.svg\">[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;overview&#8221; module_id=&#8221;post_body&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||6px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;projectinfo-labels&#8221; module_class=&#8221;projectBrief&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;tabs&#8221; module_class=&#8221;categoryTabs&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||25px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"flex-this topInfo\"><!-- [et_pb_line_break_holder] -->\t<\/p>\n<div class=\"catLabel\"><!-- [et_pb_line_break_holder] -->\t\t<span class=\"pCatLabel\">Industry<\/span><span class=\"pCatText\"> Marketing<\/span><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p> <!-- [et_pb_line_break_holder] -->\t<!-- [et_pb_line_break_holder] -->\t<\/p>\n<div class=\"catLabel\"><!-- [et_pb_line_break_holder] -->\t\t<span class=\"pCatLabel\"> Year<\/span> <span class=\"pCatText\"> 2017<\/span><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"catLabel\"><!-- [et_pb_line_break_holder] -->\t\t<span class=\"pCatLabel\">Role<\/span> <span class=\"pCatText\"> Product Designer<\/span><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p><!-- [et_pb_line_break_holder] -->\t<!-- [et_pb_line_break_holder] -->\t<\/p>\n<div class=\"catLabel\"><!-- [et_pb_line_break_holder] -->\t\t<span class=\"pCatLabel\"> Services<\/span> <span class=\"pCatText\">Art Direction, Illustration, Layout &#038; Typography, Packaging, Pre-press Print<\/span><!-- [et_pb_line_break_holder] -->\t<\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;title-area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<hr>\n<p><!-- [et_pb_line_break_holder] -->\t    <\/p>\n<h1>Corporate gifting for clients<\/h1>\n<p><!-- [et_pb_line_break_holder] -->\t    <span class=\"subtext\"> Creating a bespoke branded client-gifting experience<\/span><!-- [et_pb_line_break_holder] -->\t    <\/p>\n<hr>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;description&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<pee><!-- [et_pb_line_break_holder] -->Bensussen Deutsch and Associates, Inc. (BDA) is a leading merchandising agency for iconic brands such as Coca-Cola, Sony, NFL, Ford, Starbucks, and Corona Extra. While working as Design Lead at BDA, I was requested to team up with Marketing to improve their Corporate Gifting experience and develop a sleek, branded holiday gift package for clients and partners. I was the sole designer working closely with print vendors to produce final products.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><pee>This was an end-to-end project from initial conceptual design, through prototyping and art direction to finished production.<!-- [et_pb_line_break_holder] --><\/pee>[\/et_pb_code][et_pb_code admin_label=&#8221;css&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-43px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.catLabel {<!-- [et_pb_line_break_holder] -->    padding: 5px 10px 3px;<!-- [et_pb_line_break_holder] -->    margin-right: 1%;<!-- [et_pb_line_break_holder] -->    font-size: 18px;<!-- [et_pb_line_break_holder] -->  font-family:'Bebas Neue',sans-serif;<!-- [et_pb_line_break_holder] -->  color:#000;<!-- [et_pb_line_break_holder] -->    background: #cda748;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->span.pCatLabel:after {<!-- [et_pb_line_break_holder] -->    content: ' \u2192';<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.projectBrief hr {<!-- [et_pb_line_break_holder] -->    border-top: 5px solid rgba(0,0,0,1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.projectBrief h1 {<!-- [et_pb_line_break_holder] -->    font-size: 62px;<!-- [et_pb_line_break_holder] -->    line-height: 62px;<!-- [et_pb_line_break_holder] -->    margin: 10px 0px 0px;<!-- [et_pb_line_break_holder] -->    letter-spacing: .5px;<!-- [et_pb_line_break_holder] -->  \tfont-family:'Bebas Neue',sans-serif;<!-- [et_pb_line_break_holder] -->  padding-bottom:0px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  .subtext {<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    color: #cda748;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1px;<!-- [et_pb_line_break_holder] -->    line-height: 24px;<!-- [et_pb_line_break_holder] -->    font-family:'Bebas Neue',sans-serif;<!-- [et_pb_line_break_holder] -->    padding-bottom:0px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.projectBrief p {<!-- [et_pb_line_break_holder] -->    font-family: 'Oswald';<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.5px;<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    margin: 0px;<!-- [et_pb_line_break_holder] -->    line-height: 38px;<!-- [et_pb_line_break_holder] -->    font-weight: 300;<!-- [et_pb_line_break_holder] -->    padding-bottom: 15px;<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;phase-1&#8243; module_class=&#8221;problemSection&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|||||&#8221; border_width_top=&#8221;25px&#8221; border_color_top=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;95%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|35px|0px|35px|false|false&#8221; border_color_bottom=&#8221;#bfbfbf&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;phase-title&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"title\">Discovery + Strategy<\/h4>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;phase-1-body&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||-6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><pee class=\"problemStatement\"> After gathering information through meetings and interviews with project stakeholders, I began strategizing by reviewing BDA holiday gifts from previous years and setting some goals on how to improve and create a new buzzworthy gifting experience.<\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"problemStatement m-top-40 m-bottom-50\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"flex-this threecolbrk\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"bGoals\"><!-- [et_pb_line_break_holder] -->      <span class=\"textTag\">Marketing Goals<\/span><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul><!-- [et_pb_line_break_holder] -->        <\/p>\n<li>Attention and awareness<\/li>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<li><!-- [et_pb_line_break_holder] -->Interesting and memorable<\/li>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<li><!-- [et_pb_line_break_holder] -->Highlight BDA\u2019s growth and accomplishments through the year<\/li>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<li><!-- [et_pb_line_break_holder] -->Gifts and message get users to learn about services by focusing on quality designed products and packaging<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/ul>\n<p><!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"uGoals\"><!-- [et_pb_line_break_holder] -->          <span class=\"textTag\">Approach to transforming product<\/span><!-- [et_pb_line_break_holder] -->          <\/p>\n<ul><!-- [et_pb_line_break_holder] -->            <\/p>\n<li>Creative Branding<\/li>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<li>Image references used to create a representation in the customer&#8217;s mind<\/li>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<li>Interaction and association<\/li>\n<p><!-- [et_pb_line_break_holder] -->          <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"uGoals extraCol\"><!-- [et_pb_line_break_holder] -->          <span class=\"textTag\">Ways to drive action<\/span><!-- [et_pb_line_break_holder] -->          <\/p>\n<ul><!-- [et_pb_line_break_holder] -->            <\/p>\n<li>A unique signature that serves to identify the BDA brand &#038; heritage<\/li>\n<p><!-- [et_pb_line_break_holder] -->            <\/p>\n<li><!-- [et_pb_line_break_holder] -->Also encourages action and confidence, gives personalized message and direction to the user about donating to charity and how to use gifts<\/li>\n<p><!-- [et_pb_line_break_holder] -->          <\/ul>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=&#8221;css&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.problemSection {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection h4.title {<!-- [et_pb_line_break_holder] -->    font-size: 52px;<!-- [et_pb_line_break_holder] -->    color: #cda748;<!-- [et_pb_line_break_holder] -->    border-bottom: 3px solid #000;<!-- [et_pb_line_break_holder] -->    padding:15px 0px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 35px;<!-- [et_pb_line_break_holder] -->    line-height: 30px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1px;<!-- [et_pb_line_break_holder] -->  font-family:'Bebas Neue', sans serif;<!-- [et_pb_line_break_holder] -->  margin-bottom:20px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection p {<!-- [et_pb_line_break_holder] -->    font-family: 'Oswald';<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    line-height: 42px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.5px;<!-- [et_pb_line_break_holder] -->    font-weight: 300;<!-- [et_pb_line_break_holder] -->    color: #666;<!-- [et_pb_line_break_holder] -->    padding: 0px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection p:not(.has-background):last-of-type {<!-- [et_pb_line_break_holder] -->    padding-bottom: 20px;<!-- [et_pb_line_break_holder] -->} <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  p.problemStatement {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.info2 {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.info2 h4, .info3 h4 {<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    margin: 0px 0px 0px 15px;<!-- [et_pb_line_break_holder] -->    \/* text-decoration: underline; *\/<!-- [et_pb_line_break_holder] -->    font-size: 22px;<!-- [et_pb_line_break_holder] -->    \/* border: 2px solid #ff00a9; *\/<!-- [et_pb_line_break_holder] -->    padding: 10px 10px 5px 10px;<!-- [et_pb_line_break_holder] -->    width: fit-content;<!-- [et_pb_line_break_holder] -->    background: #ff00a9;<!-- [et_pb_line_break_holder] -->    border-bottom: 5px solid #cda748;<!-- [et_pb_line_break_holder] -->    outline: 3px solid#000;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1.5px;<!-- [et_pb_line_break_holder] -->  font-family:'bebas neue';<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .imgborder {<!-- [et_pb_line_break_holder] -->    border: 3px solid #000;<!-- [et_pb_line_break_holder] -->    padding:30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemStatement {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->span.textTag {<!-- [et_pb_line_break_holder] -->    font-size: 30px;<!-- [et_pb_line_break_holder] -->    font-family: 'Bebas Neue';<!-- [et_pb_line_break_holder] -->    color: #000;<!-- [et_pb_line_break_holder] -->    background: #CDA748;<!-- [et_pb_line_break_holder] -->    padding: 0px 8px 0px 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.uGoals.extraCol {<!-- [et_pb_line_break_holder] -->    width: 32%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.threecolbrk .uGoals {<!-- [et_pb_line_break_holder] -->    width: 40%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.threecolbrk .bGoals {<!-- [et_pb_line_break_holder] -->    width: 33%;<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] -->  .bGoals, .uGoals {<!-- [et_pb_line_break_holder] -->    font-family: 'Oswald';<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    line-height: 43px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.5px;<!-- [et_pb_line_break_holder] -->    font-weight: 300;<!-- [et_pb_line_break_holder] -->    padding: 0px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .bGoals ul, .uGoals ul {<!-- [et_pb_line_break_holder] -->    line-height: 43px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .uGoals {<!-- [et_pb_line_break_holder] -->    border-left: 2px solid #fff;<!-- [et_pb_line_break_holder] -->    padding-left: 30px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;phase-2&#8243; module_class=&#8221;problemSection&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|||||&#8221; border_width_top=&#8221;25px&#8221; border_color_top=&#8221;#000000&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;95%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|35px|0px|35px|false|false&#8221; border_color_bottom=&#8221;#bfbfbf&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;phase-title&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"title\">Creative Approach<\/h4>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;phase-1-body&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||-6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><pee class=\"problemStatement\"> Trend direction and moodboards as conceptual guides to ensure design solutions are customer-centric and aligned with objectives. *Trends sourced through WGSN and other sites throughout the internet.<!-- [et_pb_line_break_holder] --><\/pee><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=&#8221;imagecontent&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||-6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"info2\">             <img data-recalc-dims=\"1\" decoding=\"async\" class=\"aMap imgborder\" src=\"https:\/\/i0.wp.com\/charmdomacena.com\/lib\/images\/1718-packaging-trendboard.jpg?w=1080&#038;ssl=1\"><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;css&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.problemSection {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection h4.title {<!-- [et_pb_line_break_holder] -->    font-size: 52px;<!-- [et_pb_line_break_holder] -->    color: #cda748;<!-- [et_pb_line_break_holder] -->    border-bottom: 3px solid #000;<!-- [et_pb_line_break_holder] -->    padding:15px 0px;<!-- [et_pb_line_break_holder] -->    margin-bottom: 35px;<!-- [et_pb_line_break_holder] -->    line-height: 30px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1px;<!-- [et_pb_line_break_holder] -->  font-family:'Bebas Neue', sans serif;<!-- [et_pb_line_break_holder] -->  margin-bottom:20px<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection p {<!-- [et_pb_line_break_holder] -->    font-family: 'Oswald';<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    line-height: 42px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.5px;<!-- [et_pb_line_break_holder] -->    font-weight: 300;<!-- [et_pb_line_break_holder] -->    color: #666;<!-- [et_pb_line_break_holder] -->    padding: 0px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemSection p:not(.has-background):last-of-type {<!-- [et_pb_line_break_holder] -->    padding-bottom: 20px;<!-- [et_pb_line_break_holder] -->} <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  p.problemStatement {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.info2 {<!-- [et_pb_line_break_holder] -->    margin-top: 20px;<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.info2 h4, .info3 h4 {<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    margin: 0px 0px 0px 15px;<!-- [et_pb_line_break_holder] -->    \/* text-decoration: underline; *\/<!-- [et_pb_line_break_holder] -->    font-size: 22px;<!-- [et_pb_line_break_holder] -->    \/* border: 2px solid #ff00a9; *\/<!-- [et_pb_line_break_holder] -->    padding: 10px 10px 5px 10px;<!-- [et_pb_line_break_holder] -->    width: fit-content;<!-- [et_pb_line_break_holder] -->    background: #ff00a9;<!-- [et_pb_line_break_holder] -->    border-bottom: 5px solid #cda748;<!-- [et_pb_line_break_holder] -->    outline: 3px solid#000;<!-- [et_pb_line_break_holder] -->    letter-spacing: 1.5px;<!-- [et_pb_line_break_holder] -->  font-family:'bebas neue';<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  .imgborder {<!-- [et_pb_line_break_holder] -->    border: 3px solid #000;<!-- [et_pb_line_break_holder] -->    padding:30px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.problemStatement {<!-- [et_pb_line_break_holder] -->    background: #000;<!-- [et_pb_line_break_holder] -->    color: #fff;<!-- [et_pb_line_break_holder] -->    padding: 20px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->span.textTag {<!-- [et_pb_line_break_holder] -->    font-size: 30px;<!-- [et_pb_line_break_holder] -->    font-family: 'Bebas Neue';<!-- [et_pb_line_break_holder] -->    color: #000;<!-- [et_pb_line_break_holder] -->    background: #CDA748;<!-- [et_pb_line_break_holder] -->    padding: 0px 8px 0px 10px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->.uGoals.extraCol {<!-- [et_pb_line_break_holder] -->    width: 32%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.threecolbrk .uGoals {<!-- [et_pb_line_break_holder] -->    width: 40%;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.threecolbrk .bGoals {<!-- [et_pb_line_break_holder] -->    width: 33%;<!-- [et_pb_line_break_holder] -->}  <!-- [et_pb_line_break_holder] -->  .bGoals, .uGoals {<!-- [et_pb_line_break_holder] -->    font-family: 'Oswald';<!-- [et_pb_line_break_holder] -->    font-size: 24px;<!-- [et_pb_line_break_holder] -->    line-height: 43px;<!-- [et_pb_line_break_holder] -->    letter-spacing: 0.5px;<!-- [et_pb_line_break_holder] -->    font-weight: 300;<!-- [et_pb_line_break_holder] -->    padding: 0px 15px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .bGoals ul, .uGoals ul {<!-- [et_pb_line_break_holder] -->    line-height: 43px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .uGoals {<!-- [et_pb_line_break_holder] -->    border-left: 2px solid #fff;<!-- [et_pb_line_break_holder] -->    padding-left: 30px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  p.captionProjectImg {<!-- [et_pb_line_break_holder] -->    width: 90%;<!-- [et_pb_line_break_holder] -->    text-align: center;<!-- [et_pb_line_break_holder] -->    margin: 0 auto;<!-- [et_pb_line_break_holder] -->    font-style: italic;<!-- [et_pb_line_break_holder] -->    padding-top: 15px;<!-- [et_pb_line_break_holder] -->    padding-bottom: 0px!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  pad-t-20 {<!-- [et_pb_line_break_holder] -->    padding-top:20px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;phase-3&#8243; module_class=&#8221;problemSection&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px|||||&#8221; border_width_top=&#8221;25px&#8221; border_color_top=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;95%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|35px|0px|35px|false|false&#8221; border_color_bottom=&#8221;#bfbfbf&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;phase-title&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"title\">Concept + Execution<\/h4>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;content area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;5px|0px||0px|false|false&#8221; border_color_top=&#8221;#000000&#8243; border_color_right=&#8221;#000000&#8243; border_color_left=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"info2\"> <!-- [et_pb_line_break_holder] -->  <\/p>\n<h4><!-- [et_pb_line_break_holder] -->    Greeting Card<!-- [et_pb_line_break_holder] -->  <\/h4>\n<p><!-- [et_pb_line_break_holder] --> <\/p>\n<div class=\"imgborder\"><!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"mt-25\">Rapid Concept Ideation\/Sketching<\/h5>\n<p><!-- [et_pb_line_break_holder] -->        \t\t\t       <img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/card-sk1.jpg\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"m-top-40\">First Iteration Designs<\/h5>\n<p>\u00a0 \u00a0 \u00a0 \u00a0<!-- [et_pb_line_break_holder] --><pee>Mockups of initial concepts presented to client. At this stage, I shared a few styles based on our discovery insights and creative strategy.<\/pee>\u00a0<img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/card-iteration-1@2x.jpg\">\u00a0 <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"m-top-40\">Second Iteration Designs<\/h5>\n<p>\u00a0<pee>Refined design mockup after receiving team feedback.<\/pee>\u00a0<!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/card-iteration-2@2x.jpg\">\u00a0 <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"m-top-40\">Concept Improvements<\/h5>\n<p>\u00a0<pee>More rapid sketching to ideate design layout concepts after receiving more feedback from stakeholders. This iteration extends the card dimension to a tri-fold to allow for more content area where we added a look back at BDA&#8217;s highlights and accomplishments for the year.<\/pee>\u00a0<!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/trifold-rapid.jpg\">\u00a0 <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] --><\/p>\n<h5 class=\"m-top-40\">Third Iteration<\/h5>\n<p> <!-- [et_pb_line_break_holder] -->  <pee>Initial layout inside the tri-fold card with new content and space for sender to write a personal note.<\/pee> <!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/final-inside.jpg\">  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] --><\/p>\n<h5 class=\"m-top-40\">Final Iteration<\/h5>\n<p> <!-- [et_pb_line_break_holder] -->  <pee>Refined final pass at the greeting card, reworking content to be more visually exciting and engaging along with new messaging in key areas to highlight BDAs accomplishments over the year. I designed a custom illustration connecting landmarks of cities across the globe where BDA offices are located, used as cover image and repeated inside the card where city names are shown on each landmark.<\/pee> <!-- [et_pb_line_break_holder] --><!\u2013- [et_pb_br_holder] -\u2013><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    Used BDA color scheme, fonts, and brand style to provide a festive yet consistent experience and keep the brand recognizable.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/finalcard1.jpg\"> <!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/finalcard2.jpg\">  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] --><\/p>\n<h5 class=\"m-top-40\">Finished Product Render<\/h5>\n<p> <!-- [et_pb_line_break_holder] -->  <pee>I created final production files and worked closely with the print vendor to produce the final deliverable &#8211; choosing cardstock weights, textures, and finishes to reviewing and approving printer proofs. <\/pee> <!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/1_finalcard.jpg\"> <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;content area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;5px|0px||0px|false|false&#8221; border_color_top=&#8221;#000000&#8243; border_color_right=&#8221;#000000&#8243; border_color_left=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"info2\"> <!-- [et_pb_line_break_holder] -->  <\/p>\n<h4><!-- [et_pb_line_break_holder] -->    Gift Packaging<!-- [et_pb_line_break_holder] -->  <\/h4>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"imgborder\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"mt-25\">Ideation and initial concept mockups<\/h5>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    I designed a branded gift box packaging with custom inserts for each product included in the package. I presented a few color combinations, print placements and techniques, including Pantone colors, silver foil, and print finishes.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage centerThis\" src=\"\/lib\/images\/packaging-it-1.jpg\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"m-top-40\">Approval Stage and Amends<\/h5>\n<p>\u00a0 \u00a0 \u00a0 \u00a0<!-- [et_pb_line_break_holder] --><pee>After receiving feedback from stakeholders and other client services team members, I made changes to the design reflecting a more subtle and sophisticated tone-on-tone approach with the print finish using raised spot uv on the artwork details outside of the box. In contrast to the outside, I kept the inside of the box vibrant using silver foil and bright ink throughout to add interest to the unboxing experience.<\/pee>\u00a0<img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/final-holiday.jpg\">\u00a0 <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] -->        \t\t\t       <\/p>\n<h5 class=\"m-top-40\">Ready for Production<\/h5>\n<p>\u00a0<pee>Stakeholders were happy and signed off the approval. I created and sent production-ready files to the printer to get a packaging prototype made &#8211; reviewing each detail and presenting it to stakeholders for a final lookover before mass-production.<\/pee>\u00a0<!-- [et_pb_line_break_holder] --><img decoding=\"async\" class=\"fwImage\" src=\"\/lib\/images\/packaging-production.jpg\"><!-- [et_pb_line_break_holder] --><\/div>\n<p>\u00a0<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;content area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;5px|0px||0px|false|false&#8221; border_color_top=&#8221;#000000&#8243; border_color_right=&#8221;#000000&#8243; border_color_left=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"info2\"> <!-- [et_pb_line_break_holder] -->  <\/p>\n<h4><!-- [et_pb_line_break_holder] -->    Message + Product Instruction Cards<!-- [et_pb_line_break_holder] -->  <\/h4>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"imgborder\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    I partnered with a copywriter to create instruction cards with holiday-themed messaging for each of the 4 gift products included in the package.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/tile.jpg\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/charger.jpg\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/msg-popsocket.jpg\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/holidaycandy.jpg\"><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;content area&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;5px|0px||0px|false|false&#8221; border_color_top=&#8221;#000000&#8243; border_color_right=&#8221;#000000&#8243; border_color_left=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"info2\"> <!-- [et_pb_line_break_holder] -->  <\/p>\n<h4><!-- [et_pb_line_break_holder] -->    Campaign Branding Graphics<!-- [et_pb_line_break_holder] -->  <\/h4>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"imgborder\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"image sketch\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee><!-- [et_pb_line_break_holder] -->    I applied the campaign &#8216;BDA cities&#8217; cover art to gift products, working with printers to produce final deliverables.<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"flex-this twocolimg m-top-40\"><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/candy.jpg\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"instructionCard\" src=\"\/lib\/images\/pop-sockets.jpg\"><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code admin_label=&#8221;css&#8221; 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