Creative Strategy, Product Design, Graphic Design, Pre-press Print<\/span>\t<\/div>\n<\/div>\n
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Case Study: 2018 FIFA World Cup Merchandising Experience<\/h1>\n
\t An exclusive merchandise collection for soccer fans to “celebrate the beautiful game with the world”<\/span>\t <\/p>\n
\n[\/et_pb_code][et_pb_code admin_label=”description” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”] Held every four years, FIFA World Cup is a football (soccer) tournament that brings together the planet\u2019s best teams and players to determine the sport\u2019s world champion. According to Vox<\/a>, it\u2019s the world\u2019s most-watched event. While a long-time supporter of soccer, in 2017, Constellation Brands\u2019 Modelo brand family joined CONCACAF (Confederation of North, Central American and Caribbean Association Football) as an official sponsorship partner and was designated the \u201cOfficial Beer of the CONCACAF Gold Cup\u201d. CONCACAF is one of FIFA\u2019s 6 continental governing bodies for association football.<\/pee>Leveraging its partnership with the confederation, Modelo annually releases special-edition products and promotions using soccer-inspired designs. As Design Lead on the Constellation Brands account, I was asked to design exclusive Modelo-branded retail and promotional merchandise aimed to drive awareness of the Modelo \u201cOfficial Beer of the Beautiful Game\u201d \/ \u201cCelebrate the Beautiful Game with the World\u201d campaign for the globally anticipated 2018 FIFA World Cup.<\/pee>[\/et_pb_code][et_pb_code admin_label=”css” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”-43px|||||” global_colors_info=”{}”]<\/p>\n
![\"logo\"](\"\/lib\/images\/modeloLogo-wht.svg\")
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