{"id":3199,"date":"2026-01-22T01:19:04","date_gmt":"2026-01-22T01:19:04","guid":{"rendered":"https:\/\/charmdomacena.com\/portfolio\/?post_type=project&p=3199"},"modified":"2026-01-22T01:31:33","modified_gmt":"2026-01-22T01:31:33","slug":"playstation-intro","status":"publish","type":"project","link":"https:\/\/charmdomacena.com\/portfolio\/project\/playstation-intro\/","title":{"rendered":"Playstation Gear Store – Intro"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”blog-hero” _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”0px||0px|||” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row module_class=”image-area playstation” _builder_version=”4.19.5″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” global_colors_info=”{}” custom_padding__hover_enabled=”on|desktop” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code admin_label=”logo” module_class=”content-area” _builder_version=”4.19.5″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”]\"logo\"[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”overview” module_id=”post_body” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||48px||false|false” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_row admin_label=”projectinfo-labels” module_class=”projectBrief” _builder_version=”4.27.5″ _module_preset=”default” width=”96%” max_width=”100%” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code admin_label=”tabs” module_class=”categoryTabs” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||25px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\t<\/p>\n
\t\tIndustry<\/span> Consumer \/ Entertainment<\/span>\t<\/div>\n

\t\t<\/p>\n

\t\t Year<\/span> 2018<\/span>\t<\/div>\n

<\/p>\n

\t\tRole<\/span> Product Designer, Design Lead<\/span>\t<\/div>\n

\t\t<\/p>\n

\t\t Focus<\/span> Experience Strategy, Product & Interface Design, Creative Direction<\/span>\t<\/div>\n

<\/div>\n

[\/et_pb_code][et_pb_code admin_label=”title-area” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||16px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\n

\t <\/p>\n

Nurturing Game and Fan Loyalty<\/h1>\n

\t Merchandise ecosystem and MVP eCommerce experience for the PlayStation Gear Store<\/span>\t <\/p>\n

\n

[\/et_pb_code][et_pb_code admin_label=”description” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The PlayStation Gear Store serves as the flagship U.S. destination for officially licensed merchandise across PlayStation\u2019s first-party franchises. As part of a 2018 pitch, BDA proposed a premium merchandise and eCommerce experience for the PlayStation Gear Store.<\/pee>As Design Lead, I led experience and creative direction across physical product concepts and retail expression, guiding a multidisciplinary team to translate PlayStation\u2019s core brand and select first-party franchises\u2014including God of War\u2014into a scalable system across products, environments, and digital commerce.<\/pee>\u00a0[\/et_pb_code][et_pb_code admin_label=”conclusion” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” custom_margin=”||-6px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]