Security Challenge + Dreampitch
TWO COMPETITION EXPERIENCES DESIGNED FOR PARTICIPATION, VOTING + LIVE EVENT ENGAGEMENT
For Dreamforce, I worked on two interactive competition experiences with different audiences and ways to participate. Security Challenge gave competitors a laptop-based challenge with a live leaderboard displaying results throughout the event. Dreampitch invited attendees to explore startup pitches, watch videos, and vote for their favorite through a large touchscreen installation.
I was responsible for the UI and visual design across both experiences, developing interface layouts, interaction patterns, and reusable components. For Security Challenge, I built on an established screen flow, refining layouts and identifying additional states. For Dreampitch, I worked from provided user flows and requirements to develop wireframes and final UI designs, collaborating with the Design Director and project team throughout development.
01 / Security Challenge
Live Competition Experience
Security Challenge brought together individual laptop-based challenges and a live leaderboard for the room. Starting with an established screen flow, I refined the layouts, developed the UI system, and identified additional screen states to support different stages of the competition.
Live Leaderboard
Alongside the individual challenge screens, I designed the live leaderboard for the larger event display, adapting the visual system to make competition results easy to follow from across the room.
Visual Explorations
I explored different layout and visual directions for the competition screens, working through hierarchy, typography, and interface details before developing the final UI system.
02 / Dreampitch
Dreampitch was a touchscreen voting experience where attendees could explore pitches from three AI startup founders, watch their videos, and vote for their favorite. Attendees could also add a suggested session to their agenda.
Starting from a provided user flow and requirements, I developed wireframes to establish the screen structure and interaction sequence before moving into UI and visual design. I also created the interface patterns and reusable components needed to support the different screens and voting states.
Designing the full experience
Beyond the main voting flow, I designed the additional screens and interaction states needed to support the full experience. I developed consistent layouts and reusable components across the different pitch profiles, video content, voting screens, and supporting interactions, refining select screens with feedback from the Design Director, client stakeholders, and product owners.
From flow to interface
I used the provided user flow to develop early wireframes, working through screen hierarchy, navigation, and key interaction states before moving into visual design. These also helped align the team on the experience before the final UI was developed.
