Hello there 👋🏼 I'm Charm, an experience-focused product designer with 10+ years building thoughtful, scalable work across complex products & platforms.

My expertise lies in creating thoughtful, user-centered experiences that connect product, brand, and marketing. I’ve partnered with teams ranging from early-stage startups to Fortune 500 brands and am often brought in as a trusted creative partner—helping make sense of ambiguity, fill gaps, and move ideas forward. I genuinely enjoy figuring things out, asking the right questions, and learning as I go.

I started my career in 2010 as a visual designer, working on marketing communications for print and web. While I still enjoy getting my hands dirty with production work now and then, my role has naturally evolved. Today, I focus on shaping UI/UX, visual systems, and product experiences—often helping teams set direction, establish strong foundations, and bring clarity to complex problems.

I’ve lived in a few places along the way. I was born in Quezon City, Philippines, and raised on the island of Guam. After high school, I moved to San Diego, where I spent over a decade before heading north to Seattle in 2015. In 2020, I found my way back to Southern California, briefly landing in Los Angeles before settling down in Orange County.

I studied User Experience Design at General Assembly; Arts & Technology at California State University, San Marcos; and Graphic Communications at Palomar College. Over the past 15 years, I’ve worked across agency, in-house, and consulting environments as both a hands-on designer and design lead, collaborating closely with product, content, engineering, and leadership teams.

When I’m not designing, you’ll usually find me wrangling my 3-year-old, spending time with family, hiking with my dogs, cooking (new experiments and old favorites), museum hopping, tending to my plants, or tackling the occasional home project. I also try to make regular trips back to the Philippines, which keeps me connected to my roots and inspires how I show up in my work.