Client Education Editorial Production

Bensussen Deutsch and Associates, Inc. (BDA) is a leading merchandising agency for iconic brands such as Coca-Cola, Sony, NFL, Ford, Starbucks, and Corona Extra. BDA offers their clients a vast array of services from promotional products, branded merchandise, eCommerce solutions, consumer promotions, sponsorship & licensing, retail programs, corporate promotions, distribution networks and employee activation.

While working as Design Lead for BDA, I was tasked to produce a high-level brochure focusing on the agency’s merchandising services and solutions they’ve developed for different clients. I collaborated with the CMO and Marketing Director to determine creative strategy and visual style while partnering with a Photo Art Director to produce images. On top of hands-on graphic design tasks, I prepared and sent final production files and assets to print vendor.