Product Branding for a health-conscious cbd beverage startup
Creating a visual identity system for a new consumer productCove is a refreshing carbonated drink infused with CBD and natural flavors. The identity for this product is targeted towards active, sporty and health-conscious female consumers looking for a convenient energy boost. The look and feel is playful and fresh, including custom illustrations and a vibrant color palette.
This project was a concept presented to Power Brands for a client looking to launch a new beverage product. I received a creative brief from the Creative Director, performed relevant research, designed the product's visual identity system and can packaging.
Discovery + Strategy
The brand aimed to provide a CBD carbonated drink in 3 flavors - Blueberry Mint, Strawberry Rose, and Nectarine Basil. I was tasked with designing an identity and packaging solution for this new series of 12oz canned beverages. The design objective was to create a sleek, clean, modern and colorful consumer experience.
- Women of all ages living in Southern California
- Healthy, always active looking for a healthy carbonated CBD drink
Design Execution
Logo Concepts
Visual Brand Elements
Packaging Design
