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Industry Cannabis/Publishing
Year 2016
Role Design Director
Services Creative Strategy, Product Design, Visual Design, Pre-Press Print

Redesigning an editorial Magazine

Evolving visual and content experience for a cannabis publication

Dope Magazine is a cannabis lifestyle magazine brand, recently acquired by High Times Magazine – the publication was based in Seattle, WA and distributed nationally.

As part of the editorial leadership team, I was responsible for elevating the national magazine’s visual standards, editorial design strategy, and the level of creative output the production team delivered. I lead design direction and collaborated with senior executives, managing editors, art directors, and stakeholders on strategic creative direction for the publication across print and digital media platforms. Additional duties included working hands-on creating content, reorganizing information architecture, designing layouts, graphics, typography, and illustrations while project managing the execution and production of the monthly magazine.

Design Execution