Case Study: EMPLOYEE ENGAGEMENT EXPERIENCE
Creating a bespoke branded corporate merchandising experienceIndeed provides online job recruitment services internationally, offering pay-for-performance recruitment advertising services that help connect job seekers and employers.
BDA had an opportunity to present a proposal to Indeed for an ecommerce and merchandising solution. I was assigned to lead a team of designers while collaborating with new business development teams, in creating a brand-driven product collection and customer experience strategy concepts. On top of leading design efforts, I was part of the pitch team that traveled to the client's HQ and had to present the design portion of the presentation, as well as answer any questions the client had about our agency's design capabilities.
Discovery + Research
Gathered existing user information. Defined objectives through a set of meetings and stakeholder interviews. Indeed wants to increase their product selection beyond apparel and basic merchandise.
Bring trend forward products to Indeed swag collection, create an ecommerce experience and deliver excellent customer service to their key users.
- Client-facing Employees
- Stakeholders
- Corporate Team Members
- Indeed Interactive (annual conference)
- Tradeshows
- Gifts, awards, recognition
Customer Experience Strategy
I provided customer experience elements and artifacts to help my team design user-centric solutions throughout all customer touchpoints. Information presented based on data received from Indeed team, stakeholder interviews, user and market research.
Consumer Personas
Customer Journey
Creative Approach
Developed style guides and trend reports used as high-level conceptual guides, helping to align myself and direct my team in designing a cohesive creative solution for users across all touch points of the Indeed brand experience. Information presented were gathered from stakeholders, user research, or sourced through
Design Execution
Merchandise concepts
Product Renders
Hard and soft goods designed by my team and I, from concepts to renders to prototypes and samples.
Indeed Interactive / Networking Events
Environmental Design Strategy
Created interactive event strategy concept for tradeshows/networking events which included branded merchandise into gamification, mobile devices and social media content. I designed visual assets and rendered into a photorealistic 3d image to articulate concepts during client pitch.
Corporate Gifting for New Parents
One of the scenarios was geared toward celebrating employees who were going on maternity leave or new parents. Our team designed branded baby products for this group of users.
Kits/gift Packaging
Designed packaging concepts for employee gifting, onboarding, or client gifting.
ecommerce store vision
Our UI/Web designer created mockups of an ecommerce store concept based on the strategy and art direction I've set up.
Conclusion
From this proposal pitch, our agency team acquired Indeed as a new client; moving forward with building and managing a new ecommerce site, merchandise design, product fullfillment and distribution.