Bringing Life to A New Retail Brand

JDesign Home is a new venture that recently launched its first product in the home goods space. The owner approached me in the beginning of her business development to help build its brand equity beyond the logo.

We yielded towards a modern yet natural aesthetic based on target audience demographic. The client provided a logo and I developed packaging as well as other aspects of brand identity such as color palette, typography and graphic patterns - creating a style guide to help keep business visuals consistent. Furthermore, I built an ecommerce website using Shopify.