Industry Consumer / Entertainment
Year 2018
Role Product Designer, Design Lead
Focus Experience Strategy, Product & Interface Design, Creative Direction
Nurturing Game and Fan Loyalty
Merchandise ecosystem and MVP eCommerce experience for the PlayStation Gear StoreThe PlayStation Gear Store serves as the flagship U.S. destination for officially licensed merchandise across PlayStation’s first-party franchises. As part of a 2018 pitch, BDA proposed a premium merchandise and eCommerce experience for the PlayStation Gear Store.
As Design Lead, I led experience and creative direction across physical product concepts and retail expression, guiding a multidisciplinary team to translate PlayStation’s core brand and select first-party franchises—including God of War—into a scalable system across products, environments, and digital commerce.